Everything about Scrub Daddy

Have you heard of Scrub Daddy? It’s the internet’s most famous sponge brand, even earning the spotlight on Shark Tank! But the hype isn’t just about looks. Scrub Daddy’s innovative cleaning products combine powerful functionality with fun, smiley-faced designs that make cleaning feel less like a chore. Let’s break down why Scrub Daddy is more than just a cute face.

What is Scrub Daddy?

Scrub Daddy is a revolutionary cleaning sponge made with patented FlexTexture® material, which changes its texture based on water temperature:

• Firm in cold water for tough scrubbing
• Soft in warm water for gentle cleaning

This makes it versatile, whether you're scrubbing stuck-on food or wiping delicate surfaces.

The Scrub Daddy story

Scrub Daddy is a smart, multi-purpose cleaning tool that’s earned global fame and gone viral for all the right reasons. Made from FlexTexture®, it firms in cold water for scrubbing and softens in warm water for gentle cleaning. This adaptability makes it safe to use on a wide range of household surfaces without scratching.

Invented by Aaron Krause, Scrub Daddy shot to fame after landing a deal with Lori Greiner on Shark Tank in 2012. Since then, the brand has expanded to include a growing range of innovative cleaning products.

Scrub Mommy adds a soft, sudsy ResoFoam® side to the classic FlexTexture®. The range also includes Eraser Daddy, Dish Daddy, and PowerPaste for tougher cleaning jobs. Each product is thoughtfully designed to make cleaning more efficient and even a little bit enjoyable. Discover our full range of Scrub Daddy products, we offer fast, reliable delivery on all your favourite cleaning essentials.

Smile while you scrub: Meet the cleaning dream team

The original Scrub Daddy sponge adapts to water temperature, firm in cold for tough messes, soft in warm for gentle cleaning. Its clever design kicked off a whole range of innovative tools, like the dual-sided Scrub Mommy, which adds a soft, absorbent ResoFoam® layer for extra suds. For tougher grime, there's PowerPaste, while the Dish Daddy makes quick cleanups easier with a built-in soap dispenser. From versatile sponges to dusters and storage caddies, Scrub Daddy products make cleaning smarter, faster, and even a bit fun. Here’s a full look at the range:
 

Product	Features	Best for
Scrub Daddy	FlexTexture®, firm in cold water, soft in warm, non-scratch	General dishwashing & surface scrubbing
Scrub Mommy	Dual-sided: FlexTexture® + ResoFoam®, super absorbent	Dishwashing with extra suds and softness
Powerpaste + Scrub Mommy	Cleaning paste + Scrub Mommy, non-toxic, lemon-scented	Deep cleaning of tough grime and grease
BBQ Daddy	Grill brush with FlexTexture® head and scraper	Cleaning grills without metal bristles
Eraser Daddy	Melamine foam + FlexTexture®, dual-scrubbing action	Removing scuffs, crayon, wall marks
Daddy Caddy	Storage caddy with suction cup for holding Scrub Daddy products	Organising sponges at the sink
Damp Duster	Textured sponge with ridges, used damp to trap dust and debris	Dusting blinds, baseboards, radiators, and hard surfaces
Scour Daddy	Mesh-backed FlexTexture®, extra abrasive scrubbing	Heavy-duty scrubbing (pots, pans)

With clever designs and reliable performance, it's no wonder Scrub Daddy has become a cleaning essential in homes everywhere, once you try it, you’ll never look back.

Features of the Scrub Daddy and Scrub Mommy sponges

These sponges don't just have a cute, smiley appearance to look more fun and cute. Each part serves a specific purpose to make your everyday cleaning tasks easier:

• They absorb more water and generate more foam than a regular sponge, so you'll save on soap.
• The smiley face's eyes are ergonomic, allowing you to grip it with just two fingers and reach deep into the inside of, for example, thermoses and glasses.
• The smile also serves a specific function. It will help you clean curved objects like spoons or spatulas.
• The foam is scratch-resistant, allowing you to safely clean even the most delicate items.
• These sponges are also safe for non-stick surfaces.
• Suitable for a wide variety of surfaces, use them both indoors and outdoors!
• Extra-fast drying to prevent unpleasant odors and mold. They'll keep you cleaning quickly!
• They are dishwasher safe, which is a great way to keep them clean.
• Measurements: 10 cm diameter x 4 cm depth.

Scrub Daddy vs. Scrub Mommy: What are the differences?

The only difference between these two sponges is that the Scrub Mommy version is double-sided. The Scrub Mommy sponge has two cleaning technologies in a single sponge. This sponge's double-sided design makes it perfect for combining FlexTexture and ResoFoam technology, one on each side. FlexTexture adjusts to water temperature, while ResoFoam always remains soft.

The ResoFoam material is also highly absorbent, facilitating the absorption and retention of detergent. It is six times more absorbent than the leading competitor and produces 60% more soap suds, in addition to being odour and stain resistant.

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